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ABSOLUTE HOTEL SERVICES AND TIERRA HOSPITALITY PARTNERS UAE ANNOUNCES ITS STRATEGIC COLLABORATION

August 25, 2021 -

UAE (August 2021) – Mr. Sameer Dharkar, Managing Director,  South Asia & Middle East - Absolute Hotel Services is delighted to announce a strategic collaboration with Tierra Hospitality Partners to launch its upscale and community-focused brand Eastin Hotels & Residences in the GCC market with an aim to further expands its presence. 

Tierra Hospitality Partners is a boutique hospitality advisory based in Dubai headed by Harry Johnson and operates as a discrete service provider both for other consultants and direct to clients. They offer over 40+ years of experience in the hotel industry, 20 years in the region, with accomplishments in Strategic Advisory and Transactions, Concept Development and Design, Brand and Operator Selection, Mixed-Use Governance, Community Regulation. Tierra provides diversified and in-depth hospitality expertise with a financial focus, based on global experience with leading hotel management groups, development companies, and asset owners that allows the understanding of the Hospitality, Leisure, and Branded Asset space from all stakeholder angles. 

Absolute Hotel Services is one of the fastest-growing Hospitality Management companies in South East Asia. Headquartered in Bangkok, Thailand we have regional offices in Vietnam, Indonesia, Hong Kong, India, and Europe. We operate under our own brands covering Luxury to Economy segments through U Hotels & Resorts, Eastin Grand Hotels & Resorts, Eastin Hotels Resorts & Residences, Eastin Easy.  

The United Arab Emirates is one of the key countries in the Gulf region which has been contributing a major share to the hospitality industry. Two-thirds of the world’s population lives within an 8-hour flight distance from the United Arab Emirates and International airlines like Emirates and Etihad Airways which are offering best-in-class international travel are becoming major drivers for the growth of the tourism sector in the country and region. The Leisure facilities have become a key component of the economic diversification strategy and helped the region to attract international hospitality giants like Marriott International, Hyatt, and Hilton. Meanwhile, the domestic brands DAMAC, Emaar, Jumeirah hospitality groups expanded rapidly. 

Further, on this association, Mr. Sameer Dharkar said “Though UAE has all the possible five-star and super-luxury hotels, brands around, the country and region are seen a shift towards mid-size brand hotel category with the growing importance of tapping into the market of millennial travelers who are on the lookout for organic ingredients, modern, creative design, informal service, free Wi-Fi and breakfast. 

Our new partnership will be extremely beneficial for both; Tierra being a complete Hospitality & Real Estate Resource and our brand Eastin delivering its promise of “Value For All Occasions” will bridge the gap and introduce to the UAE/GCC market what is need by the larger and growing segment of millennial travelers”.

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